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[釋名]何謂"SOHO"族?

[釋名]何謂"SOHO"族?
                                                                               
http://www.enspyre.com/htmlpages/articles/articles_110_soho.htm
http://fund.bot.com.tw/z/template/glexp_4974.asp.htm
                                                                               
SOHO = Small Office / Home Office(小型家居企業)
                                                                               
指的是: 小工作室、在家工作的工作族群。
                                                                               
對於不想受到辦公室束縛而有一定專業水準的工作者,可以接案方式成立個人工作室,
或是在家工作。讓在家工作或個人工作者, 可以藉此讓個人的創意受到更多的尊重和
發揮。在網絡科技時代,SOHO(Small Office Home Office)或遠程辦公(Tele-office)
作為一種新的工作和生活方式,已漸被一些公司和個人所接受。
                                                                               
"SOHO"族工作守則:
                                                                               
1.時間就是金錢,掌握優先順序,就能讓你自己做更多的事。
                                                                               
2.案子多,不代表獲利,慎選能讓你維持生計且有利潤的案子
                                                                               
3.增加專業形象及專業能力,形象專業→好感度提升→接案率增高→
 專業能力→顧客信任→永續合作。
                                                                               
4.多參與各式商業聚會或利用網路,適度曝光和人脈拓展為增加商機的秘訣
                                                                               
5.除核心能力外,更要增養第二專長或附加價值,提供顧客全方位的服務
                                                                               
                                                                               
延伸閱讀:
                                                                               
[英文調查報告書]2008年SOHO市場:員工未滿10人的小型企業及居家商業的共通性
http://www.giichinese.com.tw/chinese/id62717-soho-mkt.html

SOHO Market Overview 2008: How Similar are Small Businesses With Fewer Than 10 Employees and Home Based Businesses?

Abstract

Very small businesses and home-based businesses are similar in many ways, whether they operate inside or outside the home, and can be viewed as a single market instead of separate and unique segments when crafting advertising messages or distribution strategy. Both segments are interested in advanced technology that can help them grow their businesses. However, limited IT expertise in SOHO firms can pose a challenge to technology providers. There is unlikely to be a formal budgeting process, and in small offices the decision maker is typically the owner/manager, playing a similar role to the head of household in a home office. Vendors need to develop solutions that meet the unique challenges of this market and should craft advertising messages that stress simplicity and ease of use.

Table of Contents

  • Table of Contents
  • IDC Opinion
  • In This Study
  • Situation Overview
    • SOHO Market Size
    • Figure: Number of U.S. Income-Generating Home Offices and Small Offices, 2007
    • Table: Number of U.S. Home-Based Businesses and Small Offices, 2007 and 2011 (M)
    • Table: U.S. Small Businesses with Fewer than 10 Employees, 2007 and 2011 (M)
    • Table: U.S. Home-Based Businesses, 2007 and 2011 (M)
    • Demographics
      • Vertical Industry Segments
      • Table: U.S. Small Offices by Industry, 2007 (% of Respondents)
      • Table: U.S. Home-Based Businesses by Industry, 2007 (% of Respondents)
      • Number of Employees
      • Figure: Number of Employees in U.S. Small Offices and Home-Based Businesses, 2007
      • Table: Number of Employees in U.S. Home-Based Businesses, 2007 (% of Respondents)
    • Wireless Telecommunications
    • Figure: Ownership of Cellular Phones in U.S. Small Offices and Home-Based Businesses, 2007
    • Table: U.S. Small Office Ownership of Cellular/PCS Phones, 2007
    • Table: U.S. Home-Based Business Ownership of PCs/PCS Phones, 2007
    • Table: Number of Cellular/PCS Phones in U.S. Small Offices and Home-Based Businesses, 2007
    • PC Ownership and Purchase Plans
    • Figure: Ownership of PCs in U.S. Small Offices and Home-Based Businesses, 2007
    • Figure: Ownership of Notebook PCs in U.S. Small Offices and Home-Based Businesses, 2007
    • Table: U.S. Small Office PC Ownership, 2007 (% of Respondents)
    • Table: U.S. Home-Based Business PC Ownership, 2007 (% of Respondents)
    • Figure: PC Acquisition Plans in U.S. Small Offices and Home-Based Businesses, 2007
    • Table: U.S. Home-Based Business PC Ownership, 2007 (% of Respondents)
    • Table: U.S. Small Office PC Acquisition Plans, 2007 (% of Respondents)
    • Table: U.S. Home-Based Business PC Acquisition Plans, 2007 (% of Respondents)
    • Printers and MFPs
    • Table: PC Peripherals in U.S. Small Offices and Home-Based Businesses, 2007 (% of Respondents)
    • Table: PC Peripherals in U.S. Small Offices, 2007 (% of Respondents)
    • Table: PC Peripherals in U.S. Home-Based Businesses, 2007 (% of Respondents)
    • Local Area Networks
    • Figure: LANs in PC-Owning U.S. Small Offices, 2007
    • Figure: LANs in PC-Owning U.S. Home-Based Businesses, 2007
    • Figure: LANs in PC-Owning U.S. Small Offices and Home-Based Businesses, 2007
    • Internet Access, Promotion, and eCommerce
      • Internet Access
      • Use of the Internet for Promotion and eCommerce
      • Figure: Internet Access in PC-Owning U.S. Small Offices, 2007
      • Figure: Internet Access in PC-Owning U.S. Home-Based Businesses, 2007
      • Figure: Internet Access in PC-Owning U.S. Small Offices and Home-Based Businesses, 2007
      • Figure: Online U.S. Small Offices and Home-Based Businesses with Home Pages and Selling Online, 2007
      • Table: U.S. Small Office Online Sales/Promotion Activity, 2007 (% of Respondents)
      • Table: U.S. Home-Based Business Online Sales/Promotion Activity, 2007 (% of Respondents)
  • Future Outlook
  • Table: U.S. Small Office and Home-Based Business Similarities and Differences in Technology Penetration Rates, 2007 (% of Respondents)
  • Essential Guidance
  • Learn More
    • Methodology
      • SMB Survey
      • Home Office Survey
    • Related Research
    • Synopsis

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